About AJ Bell

A long history of looking to the future

AJ Bell first became known as a technical innovator back in 2000 when we launched the UK's first online SIPP. Our willingness to explore new ideas has helped the company grow ever since, and today we look after more than £42 billion of assets on behalf of 172,000 customers, principally via our two core platforms – AJ Bell Youinvest (for retail investors) and AJ Bell Investcentre (for financial advisers).

We want to make these platforms the market leaders for ease of use. Our technology team is central to achieving this, and has already helped us exploit delivery channels like Amazon's Alexa, while also making it possible for customers to get single click access to their portfolio information via a Google Chrome extension.

But with your help, there’s so much more we can do.

Writing the next chapter

At the heart of all our front-end development is the API layer that we're now making available to third parties. Starting with AJ Bell Youinvest, the APIs will allow our partners or clients to access account information, view balances, check portfolio holdings and perform various other tasks for several accounts, all from one online location.

The API can then be used to provide personal finance aggregation services, synchronise with other systems for investment analysis, or integrate with custom screens to service a particular user segment. If you'd like to explore our APIs and what they can do, just complete our form and we'll get in touch.